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The 20K Brand Film Formula

Craft Extraordinary Cinematic Films and attract high-end Clients as a Freelance Filmmaker – Fast & Without Film School

🚀 Invitation Letter: Hey, I’m Jonas. I always wanted to be a film director. Along the way, I worked on countless passion projects—some led me to major clients, mostly by accident. But relying on luck, referrals, and goodwill was an emotional rollercoaster.

Over the past 10 years I “waisted” a ton of time watching YouTube, reading books, and learning through trial & error to finally figure it out: The Brand Film Formula is the shortcut I wish I had—helping filmmakers gain both creative & financial freedom without the time invest.

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Always overdeliver to your clients.

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Build things that inspire people.

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The 20K Brand Film Formula

🎯 What is the 20K Brand Film Formula?

A proven roadmap to charging $5K–$20K+ per brand film, even with zero clients & no portfolio.

💡 Phase 1: High-Value Positioning

  • ✅ Niche Down – Luxury, fashion, tech, hospitality, etc.
  • ✅ Brand Authority – Website, Instagram, Vimeo = premium look.
  • ✅ Messaging – Sell business outcomes, not just filmmaking.
  • ✅ Portfolio Strategy – Spec work that looks like $20K+.

💰 Phase 2: The 20K Offer

You’re not selling a video—you’re selling:

  • 🎯 Brand Strategy – Understand their marketing goals.
  • 🎥 Cinematic Storytelling – Films that connect & convert.
  • 🚀 Marketing Impact – ROI-driven content.

Deliverables:

🎞 60-90 sec brand film | 📲 Short cutdowns | 🎮 BTS & campaign assets

📈 Phase 3: Sales & Pricing Strategy

  • 💡 Discovery Call – Identify pain points & offer solutions.
  • 💰 Value-Based Pricing – Charge based on impact, not cost.
  • 📄 High-End Proposals – Clear scope, premium pricing.

🎮 Phase 4: Production Quality = Luxury Perception

  • 🎭 Emotional Storytelling | 🎧 High-End Sound Design
  • 🔴 Premium Cinematics (Color grading, anamorphic lenses, slow motion)

🔥 Phase 5: Finding & Closing Premium Clients

  • 📩 Personalized Outreach – DM, email, network.
  • 🌍 Be Where They Are – LinkedIn, Instagram, industry events.
  • 💎 Referrals – Do killer work → More high-end clients.

📞 Ready to Scale?

This isn’t just theory—we’ll set up everything you need, step by step.

Includes lifetime access to the Brand Film Sales System—superpowers for your freelance career.

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